The Great Green Wall

 For this project my university was approached by Venture3 to create an advertising campaign for the Great Green Wall initiative, with the idea of raising awareness in western regions.

I took a digital approach, starting with designing an app then translating my ideas from handheld to a public space. I liked the idea of creating a portal that would allow people to witness whats happening in these countries.

To do this i proposed an outdoors, travelling install that would make its way around popular western cities and offer an insight to the public about the positive & uplifting story of The Great Green Wall and the impact it has had on the countries economy.